Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors used in your marketing efforts - your brochures, business cards, letterhead, signage, office interiors, and more - to play an important role in motivating people. colors speak loudly and clearly, so I believe it is in our best interest to learn what colors to convey in our marketing.

The importance of color for the "hidden language" is well known. I witnessed this firsthand a few years ago when I was asked to and agreed to participate in research conducted by Harvard Business School. I was one of the number of executives selected for an interview and asked many questions about color and emotion of color. Large corporations that have produced consumer products sponsored research. We were not told the specific sponsor.

Colors do not stimulate our emotions and can generate negative reactions if used incorrectly. He said that the permanent impression within 90 seconds, a color accounts for 60 percent of the acceptance or rejection. So glad to be advised - to learn what colors will mean to your prospects and what emotions can be triggered by

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Colors do not stimulate our emotions and can generate negative reactions if used incorrectly. He said that the permanent impression within 90 seconds, a color accounts for 60 percent of the acceptance or rejection. So glad to be advised - to learn what colors will mean to your prospects and what emotions can be triggered by

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Since the colors are so important, it behooves us to find out what they convey a message in our marketing efforts. Here is a brief overview of how to facilitate our learning some basics about the meaning of color in our marketing.

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Pink: femininity, transmitted, innocence, romance, softness and health, and the most calming of all colors. It is effectively used for products and services related to romantic vacation.

Blue delivers the power, dignity, security and fidelity, and implies fiscal responsibility and security. Most people say that blue is their favorite color. It is good to build customer loyalty.

Green: transmits growth, peace, freshness, nature, wealth and status. It is effective in creating a calming effect or growth image.

Yellow: Optimism carries, good times, happiness and creative thinking can be drawn. It can provide a sense of relaxation.

Orange: transmit entertainment, spare, new attitudes and appealing intellectuals. It is good to emphasize things and create a playful environment.

Purple: sophistication transfer, royalty, mystery, spirituality and prosperity and is good for upscale and artistic audiences. Purple works in making a business quality service.

Brown transferred earthiness, woodiness and natural

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Black: hand over power, power, sincerity, courage and can be gloomy. It creates drama and often very good background color. It works well for high-end markets or in the youth market to add mystery to the company image.

White transferred purity, honesty, purity and refined. It can project neutrality.

Gray: transmit middle-of-the-road, grim, convenience, and timeless. This is a good choice for a conservative audience.

Gold: carries prestige, success, high quality, richness and promise of better times. good to use as a symbol of high quality.

Silver carries prestige, graceful, distinguished, and high-tech. It is effectively used in the automotive world to symbolize sleekness and high-tech and higher product symbolize graceful aging.